LIKEPAD

#Likepad is an ink pad that physicalizes the act of liking and aims to connect the virtual and the physical world, allowing the user to like their surroundings, using their own fingerprint as part of their identity. Performing the same act of liking in the physical world.

The object is normally presented as a performance where users and invited to like the artwork.

The fact to “Like” has become an essential act in today’s human behavior. However, its value has been lost due to its widespread usage.

Do we really like the same things in the physical world as in the digital space? Are humans creating a “curating self” on the digital platforms, that does not correspond with their physical self? Do Humans “Like” things, simply to gain recognition, reach a status, or pretend to be somebody else in social networks?

Likes have become part of our digital identity and as such, are recorded, analyzed, and saved as part of the collective data.

Likepad has been exhibited lately in the Tate Modern (2019), Artnet Mallorca (2018), Buenos Aires Museum Nights (2017), Manila Las Piñas (2017) and Ús Barcelona (2015) among others.

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Logo Nicole Vindel

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